Guide To Affiliate Marketing

Content is the royalty of establishing credibility, gaining trust and producing sales. It is KING, gets to wear the crown, sit on the throne, and rule the world. While it is still a good idea to send high quality content to your subscriber list, there is a much more lucrative list made up of customers who have no concern about content.

“What is this type of list?” you ask. - The “announcement list”. I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles. The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we’re going to revisit it.

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What Is An “Announcement” List?

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DEFINED: A list with the sole intention to inform when something new is ready for consumption, purchase or review. It announces “Come check this out, XYZ has just been released!” When you first think about this, you probably think, “Why would I even consider joining a list that is only a sales pitch and has no content?” Said that way, it really doesn’t appeal to me either. But we aren’t going to say it that way so How do you say it?…

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How About An Example “Announcement” List?

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When visiting my site you’ll find a great example of this. PLRSO stands for Private Label Rights Special Offers and the site was established solely for the intention of informing the subscribers whenever there are new Private Label Rights offers available for them to purchase.

Got it? No ezine articles sent to them, no weekly newsletters, no blogging, no special reports, NO CONTENT, period!. These subscribers get sales messages. With a current total of 2,822 subscribers some of whom have already purchased many of the special offers which have been “announced” to them.

Does it Work? I’ll give you a few of the reasons…

1. I took something that was “in-demand” (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.

2. I don’t call it an “announcement list”, instead it is my “Free PLR Club”. That dramatically changes the perception.

3. It has it’s own domain name, further adding to the perceived value and importance to those who join.

4. Joining does not commit one to buying. Purchase what interests you and pass those that don’t.

5. An example of cost is provided with what you can purchase presently. This further shows the “value” of the complementary membership.

The idea of creating the “announcement list” becomes a complete no-brainer when you throw in the following twist. My affiliates get to “give away” free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.

Right now the wheels are churning, er turning…

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What Kind Of “Announcement” List can I Build?

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There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…

* PLR List. You can swipe my idea and create a list of private label rights buyers.

* New Offers List. Just what it says - a list a list of people who want to be notified of any new offers when they are available.

* Pre-Launch List. By sending information on an upcoming new product release you can build anticipation and create a buzz several weeks (even months) in advance.

* Ezine Publishers List. A list of publishers wanting any new ezine article you have that is available for them to reprint in their ezines.

* Bloggers List. Allow bloggers who are looking for ready-made content to post to their blogs. “Announce” to them when you have new content.

* Industry News List. Become the “go to” guru who is on top of breaking news about your industry.

* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.

* Incentives List. You need a list of people who you offer “an incentive” to if they purchase an offer by someone else through YOUR affiliate link.

* Freebie List. Give away rebrandable content (articles, reports, videos, etc.) to the subscribers of this list to earn commissions.

While all nine of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them. Content is king. But let’s not forget that there are alot of queens, princes, dukes and earls out there too.